aroma
Festive packaging design for Trident Aroma bedsheets and towels, blending vibrant colors and modern aesthetics to evoke warmth, joy, and a luxurious unboxing experience.
Objective
myTrident's scented bedsheets and towels are designed to elevate everyday routines into sensory experiences. Each fragrance is meticulously crafted to evoke calm, comfort, and serenity, transforming your home into a personal sanctuary. The packaging is an extension of this experience, offering a visual and tactile preview of the tranquility that awaits within.
Challenge
The challenge was to design packaging that captures the unique essence of each fragrance while maintaining a cohesive, premium look for MyTrident’s Aroma collection. The packaging had to offer a sensory preview through scent, use eco-friendly materials without compromising luxury, and encourage customers to explore multiple fragrances—all within a unified, elegant brand identity.
Solution
Rich hues and nature-inspired illustrations give each fragrance a unique look, tied together by a unified, elegant festive style that speaks to MyTrident’s brand.
A window with mesh offer a “try before you buy” experience, enhancing customer trust and excitement.
Using recycled, biodegradable materials adds a green touch without sacrificing luxury, resonating with environmentally-conscious customers.
Each package includes a calming fragrance description and a QR code brand website to explore beyond the product.
Conclusion
The new packaging design for scented bedsheets and towels is expected to have a significant positive impact on demand, sales, and brand recognition. By offering a premium, multi-sensory experience, the brand will not only increase its market share but also establish a strong, loyal customer base that values quality, wellness, and creativity. This strategic packaging approach will ultimately lead to sustained growth and a more prominent position in the home textiles industry.