Akshita Chhabra
Akshita Chhabra
03
years experience
03
years experience
Academic Performer
Textile & Visual Designer
Textile & Visual Designer
Best
graduation project award
Best
graduation project award
About Me
As a dynamic visual communication designer graduated from National Institute of Fashion technology, I thrive on transforming ideas into stunning visual narratives. With a keen eye for detail and a passion for creativity, I craft compelling designs that captivate and communicate, all while celebrating the perfect blend of function and fun. Let's create something extraordinary together and embark on an exciting journey to revolutionize the world and make it a better, more vibrant place to be.
As a dynamic visual communication designer graduated from National Institute of Fashion technology, I thrive on transforming ideas into stunning visual narratives. With a keen eye for detail and a passion for creativity, I craft compelling designs that captivate and communicate, all while celebrating the perfect blend of function and fun. Let's create something extraordinary together and embark on an exciting journey to revolutionize the world and make it a better, more vibrant place to be.
Brand Identity
Brand Identity
Packaging design
Packaging design
Logo design
Marketing collaterals (ATL & BTL)
Marketing collaterals (ATL & BTL)
Digital Marketing creatives
Digital Marketing materials
Creative direction
Creative direction
Print design
Print design
UI Design
Tyopography
Tyopography
Illustration
Prototyping
Illustration
Experience
myTrident, Trident Group
Visual Communication Designer
2023 - Current
Spearheaded the Pan India Retail launch of myTrident, featuring brand ambassador Kareena Kapoor Khan. Crafted persuasive marketing creatives across various channels including Retail (EBO, MBO), OOH, TV assets, newspaper ads, social media visuals, PR creatives & business communication decks.
Lead the way in shaping design vision and strategic roadmap for innovative packagings, editorials, campaigns, setting the direction and principles that drive their development.
Successfully led events and exhibitions such as Heimtex, Bharat Tex, AAHAR, WOH, Corporate gift shows, Distributors' & Retailers' meets, facilitating brand engagement and awareness.
Spearheaded the Pan India Retail launch of myTrident, featuring brand ambassador Kareena Kapoor Khan. Crafted persuasive marketing creatives across various channels including Retail (EBO, MBO), OOH, TV assets, newspaper ads, social media visuals, PR creatives & business communication decks.
Lead the way in shaping design vision and strategic roadmap for innovative packagings, editorials, campaigns, setting the direction and principles that drive their development.
Successfully led events and exhibitions such as Heimtex, Bharat Tex, AAHAR, WOH, Corporate gift shows, Distributors' & Retailers' meets, facilitating brand engagement and awareness.
myTrident, Trident Group
Lead Bath & Outsourcing Designer
2021 - 2023
Conceptualization and strategic designs for myTrident commodities (bedsheets, towels, bathrobes, blankets, etc.) over various retail and online platforms, elevating the market standard through pioneering designs.
Orchestrated events, exhibitions, dialogues with national & global companies like LULU, Shoppers Stop, Reliance, HomeShop, Home Centre & others.
Conceived visual sales strategies for our exclusive brand outlets to enrich merchandise display and bolster customer interaction.
Developed engaging product brochures & prototypes for each item to highlight product aesthetics & bolster user experience.
Conceptualization and strategic designs for myTrident commodities (bedsheets, towels, bathrobes, blankets, etc.) over various retail and online platforms, elevating the market standard through pioneering designs.
Orchestrated events, exhibitions, dialogues with national & global companies like LULU, Shoppers Stop, Reliance, HomeShop, Home Centre & others.
Conceived visual sales strategies for our exclusive brand outlets to enrich merchandise display and bolster customer interaction.
Developed engaging product brochures & prototypes for each item to highlight product aesthetics & bolster user experience.
Geisha Designs Pvt. Ltd.
Design Intern, Graduation Project
2020- 2021
Engineered an all-encompassing seasonal resort wear range, overseeing the entire product journey, from its inception to its manufacturing and photoshoots.
Devised design for packaging, invitations and provided assistance in set design for the Lakme Fashion Week show 2021, facilitating flawless event and playing a key role in the event's triumph.
Engineered an all-encompassing seasonal resort wear range, overseeing the entire product journey, from its inception to its manufacturing and photoshoots.
Devised design for packaging, invitations and provided assistance in set design for the Lakme Fashion Week show 2021, facilitating flawless event and playing a key role in the event's triumph.
Geisha Designs Pvt. Ltd.
Freelancer
4 months, 2021
Designed prints and patterns for resort wear and pret-a porter collections. Also, developed renderings, mockups, tech packs and graphics for social media.
Designed prints and patterns for resort wear and pret-a porter collections. Also, developed renderings, mockups, tech packs and graphics for social media.
Triburg Pvt. Ltd.
Designer & Merchandiser, Intern
2.5 months, 2020
Designed domestic home textile collections (cushions, table runners, placemats, coasters, etc.), for international brands like Urban Outfitters, Target & Nord Storm.
Successfully led meetings with merchandising teams for design briefing, prototyping and product development.
Designed domestic home textile collections (cushions, table runners, placemats, coasters, etc.), for international brands like Urban Outfitters, Target & Nord Storm.
Successfully led meetings with merchandising teams for design briefing, prototyping and product development.
Richa Global Exports Pvt. Ltd.
Designer & Merchandiser, Intern
2 months, 2017
Created graphics, tech packs, flat illustrations and silhouettes for international brands such as Ann Taylor, Urban Outfitters & Nord Storm. Introduced new surface and embellishment techniques within the firm.
Created graphics, tech packs, flat illustrations and silhouettes for international brands such as Ann Taylor, Urban Outfitters & Nord Storm. Introduced new surface and embellishment techniques within the firm.
Education
National Institute of Fashion Technology, Kangra
National Institute of Fashion Technology, Kangra
Bachelors of design, Textile design
2017- 2021
Best Graduation Project , 2021 awardee,
Ranks 2nd Academically with a 9.4 CGPA Score.
Best Graduation Project , 2021 awardee,
Ranks 2nd Academically with a 9.4 CGPA Score.
Thedesignerclass
Fashion design programme, NSDC
2022
Learned from Abu Jani & Sandeep Khosla, Arpita Mehta, Tanya Ghavri, Rhea Kapoor, Jayanti Reddy, Payal Singhal, Kunal Rawal.
Learned from Abu Jani & Sandeep Khosla, Arpita Mehta, Tanya Ghavri, Rhea Kapoor, Jayanti Reddy, Payal Singhal, Kunal Rawal.
Creative suite:
Creative suite:
